Discover how customer-centric your organization is

When do you need this survey?

This scan is for all organizations looking to improve or define their customer-centric approach. This scan enables you to collect valuable internal insights from your employees. Once employee has completed the online questionnaire, you’ll receive a customized e-book containing a detailed breakdown of your results, along with explanations and tips & tricks.

This personalized e-book serves as a source of inspiration, showing the way for your organization to become more customer-centric and achieve greater success.

What is it exactly?

The objective is to uncover an understanding of how customer centricity lives within your team and organisation. It is designed to empower you to construct a successful, customer-centric strategy that covers every aspect of your business. The ultimate aim is to ensure that the customer’s voice sounds throughout your entire organization.

We define customer centricity on 7 factors and collect an overall rating that reflects the level of customer centricity within your organization. This rating provides a accurate indication of your current standing on our customer centricity ladder, guiding you in your journey toward improved customer-centric practices.

Our approach

The scan has the following steps:

• Online questionnaire: Each team member completes an online questionnaire.
• Position assessment: Based on the questionnaire responses, we determine your organization’s current position on the customer focus ladder, providing a snapshot of your current status.
• Insights and key themes: The scan shows critical themes, including customer awareness, customer insight, and customer focus. This offers a detailed analysis of your performance in these areas.
• Personalized e-book: As a result of the assessment, you will receive an e-book that has all the insights and provides practical tips and tricks. This helpts to move your organization towards customer-centric practices.

This process is designed to empower your organization with the knowledge and tools necessary for cultivating a culture continuous improvement.